Organizing training on trends and technology, developing social media components for new campaigns, creating solutions for clients and brainstorming for corporate success are only a few of the talents required of a social media coordinator. Acting as a virtual world version of the marketing specialist, this job entails taking existing company marketing materials and effectively implementing them into various social media campaigns. The social media coordinator’s job description can be diverse, and pay rates vary across the nation.
National salary trend data provided by Indeed.com shows that annual earnings for social media coordinators are on the rise, yet vary greatly depending on region. While a social media coordinator in New York City may start at $53,000 annually, a position with the same title in Seattle might earn just $38,000 per year. Cost of living influences pay range, with salary adjustments for positions in large cities compensating for housing, transportation costs or distance to commute.
According to Simply Hired, social media coordinator jobs increased 622% from September 2009 through March 2011. Starting pay for a social media coordinator in Denver, Colorado, begins at $47,000, as compared to pay for the same position hovering at $52,000 annually in Dallas, Texas, and Los Angeles, California. Experience plays a major part in acquiring this position. An experienced public relations professional or marketing consultant stepping into the role of social media coordinator may negotiate job experience for a higher salary.
Blogging skills, writing and editorial ability, and a firm grasp of eMedia technologies are job requirements enhanced by real-life job accomplishments. Knowledge of search engine optimization, Web analytics and social media strategy will create a broad range of opportunities for the social media coordinator. Independent social media coordinators who do consulting work earn up to 25% more than their salaried peers. Sub-contracting with marketing firms and businesses can produce a higher pay rate, with hourly rates ranging from $25 to $55 hourly.
A skilled social media coordinator may see opportunities to advance and attain higher salaries within management-level positions. As the industry evolves and new social media platforms are developed, more jobs in social media are projected to become available. The Bureau of Labor Statistics, or BLS, compartmentalizes all careers in social media as “Public Relations Specialists.” A recent study by the BLS states that careers in this vocation will increase 24 percent between 2008 and 2018.