A Bachelor of Science degree in mass communications can be completed within four years. Depending on the program, students can select journalism, broadcasting or public relations. Employment opportunities for mass communication jobs are expected to be competitive, according to the Bureau of Labor Statistics. The outlook for employment in mass communications is expected to grow by 7 percent between 2008 and 2018. Job prospects are best for candidates with college degrees.
A bachelor’s degree program in mass communications is designed to prepare students for entry-level careers in sales and professional fields. With advanced experience, entry-level careers in mass communications can lead to managerial and administrative careers. Most mass communications programs provide students with theoretical and practical training and internships or employment opportunities at campus based or local public broadcast radio and television stations as well as newspaper publications. Individuals with an interest in starting their careers in supervisory positions must have advanced degrees in mass communications.
Mass communications majors must satisfy core-course requirements as well as electives in the liberal arts and humanities. Students can tailor their coursework to meet their individual objectives through concentrations in fields such as political communication, writing and media integration studies. Applicants to the program must meet minimum grade point requirements and English language proficiency scores. Prospective students should enroll in programs that are accredited by the Accrediting Council on Education in Journalism and Mass Communication.
In addition to taking introductory courses in mass communications, students must satisfy their core-course requirements by studying topics such as media law and ethics, writing for the media, media and culture and theory and research in mass communication. Undergraduate students must satisfy their internship training requirements by working in broadcasting stations, newspaper or public relations offices under the supervision of qualified professionals. Some programs may require students to write a senior thesis based on independent study.
Due to rapid changes in technology, mass communications majors should update their skills and become familiar with the latest technological developments in their field by taking professional development courses. Candidates who continuously update their skills in technical training will have an advantage over professionals who work in production and news-related fields. Job seekers who wish to work in large markets must have extensive work experience in addition to earning a college degree.