Ways to Make Visitors Welcome in a Lutheran Church
The customs and practices of Lutheran congregations might seem foreign to many people today, especially those who don't have experience in churches with a liturgical background. As a Lutheran church reaches out into the community, it can do a few things maintain its identity while making newcomers feel welcome.
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Welcome them before Sunday
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Visitors will form impressions of your church long before stepping through your doors. Some relatively easy steps let them know that they are welcome at your church. Examine the exterior of your church to make sure it is attractive and well-kept. Signage should be readable at driving speeds. Clearly post the name of the church and the worship times.
Make visitors feel welcome in the building
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Welcome each visitor. Research indicates that most visitors have already decided whether or not to return to your church before the worship service has even begun. While having a clean and attractive entry space increases the likelihood that they will form a favorable impression, the most influential factor is the friendliness of the members. The pastor should be visible and a greeter newcomers. Also consider having official "greeters" (preferably without name tags) to foster a warm and welcoming environment.
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Make the worship service accessible
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Some visitors may not be familiar with the liturgy (order of service) common in Lutheran churches. To make the service accessible for all, print the entire liturgy in the service folder every Sunday (as opposed to following it in the hymnal). Use thoughtful notations to explain portions of the service. Clearly state a theme for each service. Set aside time for the pastor to prepare a sermon that is thoughtful and applicable to all.
Welcome them back
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Continue your efforts after the worship service ends. Encourage members to reach out to and welcome visitors after church. Most importantly, follow up with visitors within 48 hours with a personal note or a welcome packet. Consider using teams of members to do this task (married couples serve as ideal teams). Personally express that you were glad to have them join you, give them some materials about your church and invite them to join you again.
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