E-business managers, or electronic business managers, are professionals who are responsible for sales for companies that market products to customers using the Internet. Employment for these types of professionals is expected to climb by 13 percent from 2008 to 2018, according to the U.S. Department of Labor Bureau of Labor Statistics. Median annual wages of these individuals ranged from about $90,000-$110,000 at the time of publication, reports the Bureau of Labor Statistics.
An e-business manager is responsible for creating and executing a company's electronic strategy plan for selling products and services online. These professionals integrate a company's existing electronics systems and tools and drive the evolution of new systems and applications. They collaborate with a business' marketing and sales management team using these electronic tools to reach sales goals and provide accurate information and offerings to business partners. The gaol of e-business managers is to improve data integrity, placement of online tools and brand exposure.
Strong computer skills are critical for e-business managers. The ability to speak a foreign language also can make managers more marketable in this competitive field. E-business managers must be creative, able to handle stress, mature, highly motivated, self disciplined and decisive, yet flexible. In addition, these managers should possess solid oral and written communication skills and must be able to build a good rapport with co-workers and clients. Strong attention to detail and a willingness to work independently are valuable in this role, as well. Using sound judgment and tact, along with strong leadership skills, is critical for an e-business manager.
E-business managers often work under strict deadlines in offices close to those of top managers. They must meet goals even when deadlines change and problems arise. They must be able to work in a fast-paced setting. Additionally, these individuals often travel to the offices of distributors, dealers and clients. They usually work long hours, including evenings and weekends.
E-business managers typically must have a bachelor's or master's degree in a field such as computer information systems, business administration, software engineering or computer science. While in these programs, students take classes in networking, customer relationship management, online programming, e-commerce marketing and database systems management. Earning certifications in the e-business management field --- which involves meeting field experience requirements, passing an exam and completing continuing education courses --- also make e-business managers more attractive to employers. The Institute of Certified E-Commerce Consultants offers credentials such as those of master project manager, certified e-marketing analyst and project manager of e-business (see Resources).
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