Designing a website is no small feat, but it can make all the difference to the success of your business or product. Bad website design can appear unprofessional and deter people from returning. However, by paying attention to some best practice tips, you can create a website that is welcoming, informative and appeals to your audience. To create an effective website, you should consider several different factors.
Before you start creating your website, it's important to plan. You need to define what the purpose of your website is, whether it's providing information, selling a product or representing your company brand. Next, decide who the website is for and what the demographic of its audience will be. The purpose and target audience will influence the design and content of your website, so it's worth thinking about the reasons for the site's existence. Researching competitor websites can also be helpful.
Accessibility and Navigation
The layout of your website, including links and child pages, is important. If readers find it difficult to navigate your site or it is unclear how to get from one part of the site to another, they are less likely to have a positive image of your brand. Equally, you will need to consider the website's accessibility and whether it is user-friendly for people with disabilities. This might include features such as a text description of every image or links for blind users with software that reads the contents of Web pages aloud.
According to SEO website Search Engine Watch, an average of 250 words per page is enough to communicate a message and insert a sufficient number of keywords for SEO purposes without leaving a reader swamped by text. The information you provide on your website needs to be relevant for the site's purpose and appropriate for the target audience. If you are writing the website copy yourself, it can be helpful to ask someone else to read it before posting it. That way, you can get a third-party opinion of the style, tone and content before it is released to your audience.
Aesthetics are one of the most important factors in website design, as a poorly styled Web page can cause readers to leave in an instant. A balance between the amount of text and graphics in the website is helpful, as readers could be deterred by a page that is either too busy or too wordy. If you have the time and the skills, you can get creative with the graphic design and experiment with features like transparency and gradients. If your website is for a more intimate audience, you might want to consider hand-drawn art for a personal touch. Like the content, it's important to make sure your website's aesthetics represent your brand accurately and provide the image you want readers to see.
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