The Average Salary of a Social Media Specialist


A social media specialist performs a wide range of duties and encompasses a varied demographic of employees who hold the title. The United States Bureau of Labor classifies a social media strategist job title under "public relations" roles and states that a social media specialist earns an average salary of $51,280. There are a variety of salary levels earned by those who work in social media careers, and job prospects remain good.

Trending Careers

Sometimes a national trend pushes specific occupations into the spotlight. The social media specialist is one job which has seen a rise in popularity, both in the private sector and in the corporate arena. It has become commonplace for major corporations to employ a specialist to monitor and update their social media accounts. Jeremiah Owyang, Industry Analyst for the Altimeter Group, identifies a corporate social media specialist as someone who is “educated, with a focus on communications and marketing.”

Salaries and Titles

According to Simply Hired, a corporate social media specialist earns $79,000 annually, as compared to $55,000 annually for a social media specialist without the ‘corporate’ affiliation. Experience, employer type and geographical location affect salaries in social media careers. The position is often broken out into various titles and subtitles: social media strategist, social media marketer, and eMedia specialist to name a few. Some companies rely on unpaid or minimally paid interns to manage their social media campaigns.

Social Media Trends

As social media platforms like Facebook, Twitter and blogs become increasingly important marketing tools, having a dedicated staff to monitor these communities and utilize analytics tools to measure Return on Investment will become important throughout the business world. lists the average social media specialist as earning $47,000 annually t as of May 2011 the average salary offered for this position is 37 percent lower than average salaries for all job postings nationwide.

Employment Outlook

There are companies still contemplating what type of specialist they require to focus solely on building a group of followers and maintain the social networking functions of the business. The Bureau of Labor Statistics projects that careers for public relations specialists in general will increase 24 percent between 2008 and 2018. As the industry continues to grow, you can expect more jobs in social media to become available and cover a wide range of sources and platforms.

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