Housing development companies can conduct a SWOT analysis — strengths, weaknesses, opportunities and threats — to find out where they stand in comparison to the competition to create an effective marketing plan. Once builders understand the position of the company in the marketplace, they can develop a marketing plan that includes print advertisements, brochures, signage and innovative marketing ideas.
Print advertisements are a traditional way to inform the buyer of available home products and reinforce the brand message of the housing development company. Graphic elements such as professionally drawn renderings, floor plans and photographs can attract the attention of consumers. Short, concise copy can provide snappy descriptions of available homes, and graphic elements such as proprietary font styles and distinctive logos can contribute to the brand so people know what to expect from the builder. Quality, value and innovative housing design are certain attributes that buyers look for in a homebuilder.
Brochures and Presentation Folders
When buyers visit a new housing development, they look for information as well as reassurance that the builder is experienced and reputable. A brochure can provide details about the layouts and amenities of each model. It can also provide an overview of the building company, its owners and previous successful projects. Another marketing tool that's effective for builders is the presentation folder, which has the advantage of flexibility. The cover of the presentation folder can feature builder information, while each house model can have its own insert with a layout and description.
Signage and Billboards
Billboard advertising and signage can be an effective part of a housing development company’s overall marketing plan. Well-placed billboards of more than 50 feet can pique the interest of vehicular traffic and pedestrians, as well as draw potential buyers to the community. New digital billboards allow for remote updates. Once customers visit the builder’s sales office, signage that lists amenities, area attractions and layouts can help to market the community.
Innovative Marketing Ideas
There are various marketing methods available electronically, along with other innovative tools. Direct email to past customers can garner referrals from satisfied buyers, and new Tag bar-code technology can link print advertising materials to the company website. Flash drives preloaded with developer information can be distributed as giveaways to potential customers.
- Photo Credit Thomas Northcut/Photodisc/Getty Images
Building a Marketing Model
Building a Marketing Model. Part of the series: Marketing Plans. When building a marketing model, follow simple steps by determining what the...
How to Start a Housing Development LLC
Developing a successful housing development LLC begins with drafting a business plan. A business plan should identify short, mid and long-term strategies...
Five Major Marketing Control Techniques
Five Major Marketing Control Techniques. A successful marketing strategy is critical to the overall success of a product or service. However, proper...
Marketing Strategies Examples
Marketing Strategies Examples. Marketing is one of the greatest sales tools available for start-up and existing businesses today. It is, in its...
What is Marketing Strategy Development?
Businesses exist in dynamic, evolving industries. There is an ebb and flow to company resources. Competitors actively change their product's attributes, price...
How to Create a Marketing Plan
Marketing success grows out of a good marketing plan. Craft it as well as you can, and then make adjustments as needed....
Student Housing Marketing Ideas
Student Housing Marketing Ideas. For many students, heading off to school means more than just facing more rigorous academic challenges. It also...
Ideas for Marketing a Condo Development
Ideas for Marketing a Condo Development. Marketing is a crucial factor in the success of a condo development. Often, a strong targeted...