Social Media Marketing: Facebook Strategies
Consider the facts: People spend more than 700 billion minutes per month on Facebook, and the average user has 130 friends, as of 2011. With more than 500 million active users, Facebook is the forerunner of social networking sites. Facebook has rolled out numerous changes, and strategies for using it for businesses and brands are continually evolving.
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Facebook Pages
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As of May 2011, personal user "profiles" may be converted into official business "pages." Your personal social network then becomes your business audience, turning your "friends" into "fans." This feature enables control over the content for business updates you want your fans to receive. Gain visibility by offering a special discount, tip or link to your business website. Your Facebook business page is extremely useful as a tool to use in building a brand and community inside of Facebook.
Facebook Plugins
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Facebook "plugins" are applications that let you see what your friends or customers have liked, commented on or shared on sites across the Web. You can add plugins to your business website, allowing visitors to "Like" or recommend your website to their friends. Others can see who frequents your website. This is the new generation of word-of-mouth advertising. The most popular Facebook plugins are the Like Button, Activity Feed, Live Stream and Facepile.
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Facebook Places
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"Facebook Places" is an add-on application for mobile devices. It allows users to tell their friends or fans where they are at any time, but it also provides a plug for the business or location. Using Facebook Places to support your colleagues and local businesses is a "pay-it-forward" way to draw the same back to your own business enterprise. Offering an incentive to your fans for checking in at your business is a great promotional post to include on your Facebook page on a weekly basis.
Facebook Analytics
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Tracking fans on Facebook is easy with the "Insights for Websites" tool. The tool allows business owners to track how many times a Like button on a website has been viewed, as well as providing community demographic and content sharing analysis. Knowing your target market, and capitalizing on the unique visitors who took the time to check out your business, opens yet another door to converting friends from your social network into clients.
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