Your employees make ideal brand ambassadors and should be among your loyal customers. Launching an internal sales campaign and making your employees aware of your product or service offerings is another way of increasing your edge in a competitive market. Give your employees the tools, information and incentive to be your customers while serving as brand ambassadors at work and throughout the community. Internal sales campaigns typically focus on sales staff; however, engaging other employees throughout the organization enhances relationships, a key aspect of internal sales management.
Take your products or service offering on the road and have a "road show" in each location. For organizations with offices in different cities or even states, this means sending out a schedule and letting staff know when the road show will be in their area. Organizations primarily based in one location can set up the road show on different floors of the organization, during coffee and lunch breaks, and should still send out a schedule beforehand.
Host a workshop-style event focused on sales skills; have each employee in your organization complete the workshop regardless of whether her role is sales-specific. Educate employees on your product and service offerings; send them out into the community and into subsidiary organizations as a well-versed sales force.
Start a staff ambassador program in which employees act as internal salespeople for your internal sales campaign. Appoint ambassadors from throughout the organization, based on personality and proven sales skills, or ask for volunteers. Provide training for the staff and educate them on your product and service offerings. Have staffers complete sales pitches, informally and formally, with colleagues on their team.
Make your internal staff website a tool for your internal sales campaign. Set up an online store, displaying your products or services, and offer a discounted staff rate. Promote your new online store by leaving a flyer or other promotional material on each employee's desk.
- "Marketing Communications"; Ludi Koekemoer, Steve Bird; 2004
- Photo Credit Jupiterimages/Brand X Pictures/Getty Images
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