The Effectiveness of Workplace Uniforms

Customers usually feel more comfortable being approached by an employee in uniform.
Customers usually feel more comfortable being approached by an employee in uniform. (Image: Jupiterimages/ Images)

Employees may sometimes complain about having to wear a workplace uniform, but many benefits arise when companies establish work uniform requirements. Work uniforms are used in a variety of employment settings and include anything from a basic collared shirt with a company logo to a full uniform with matching shirt, pants and hat.

Brand Building

One of the most commonly noted benefits of workplace uniforms is the increased brand awareness that occurs from exposure of employee uniforms. When customers come into the workplace, they see employees in uniforms. Plus, for companies that have delivery drivers, salespeople or other field workers, uniforms are worn out in public, where the reach and frequency of brand exposure is significant given the modest cost of providing uniforms. A quality uniform can also reinforce a brand's quality image.

Team Building

Enhancing teamwork for organizational culture is another major benefit of uniforms notes "The Uniform Connection," a uniform provider to the medical, culinary, industrial, corporate and apparel sectors. When employees wear the same attire, they not only feel closer to each other, but their sense of commitment to the company is likely increased. Establishing a feeling of ownership among employees across the company is critical to employee morale.

Behavioral Improvements

Elyse Cabral of JEM Promotional Product indicates that workplace uniforms can also have strong effects on employee performance. When wearing company uniforms, employees tend to feel a strong commitment to their employer and job. Employees typically connect their performance on the job with their company. Even when they are not at work, employees who wear uniforms out in public are more likely to be cognizant of their behavior while representing their companies.

Fewer Dress Code Concerns

Companies that do not have uniforms often deal with ongoing dress code issues. Whether a company has a casual, business casual or business professional dress code, some employees want to test the boundaries of such codes. This creates an ongoing frustration for human resources professionals and managers. With a uniform, it is easy to distinguish whether employees meet the standard. Plus, work uniforms generally create a better sense of neatness in workplace dress.

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