Out of the Box Promotional Ideas for Events

Incorporate a known character, such as Santa Claus, into your event promotion ideas.
Incorporate a known character, such as Santa Claus, into your event promotion ideas. (Image: Bec Parsons/Digital Vision/Getty Images)

If you are in charge of promotional ideas for your business or organization, then you want to come up with fresh ideas that grab the public's attention. This is especially true if you are promoting your brand at an event where there may be other competitors vying for the attention of your customers.

Giant Food Item

People love to see a spectacle when they are attending an event. One way to create a spectacle is to create "world's largest" or "giant" food item for the public to see. For example, you might work on a way to cook the world's largest hamburger. You can then have a hamburger wrapper made with your company logo and and name that surrounds the burger when it is complete. After the task is complete, people can enjoy eating pieces of the hamburger that you and your staff pass out. If you really want to create a spectacle, try to beat the "Guinness Book of World Records." Contact the Guinness organization for the official rules. You can then invite local media to get even more attention for your company or organization.

Celebrity Autographs

If there is a celebrity who has endorsed or uses your brand, you can hire that celebrity to sign autographs and take pictures with patrons at company events and meetings. Contact the appearance agent for the celebrity and ask what travel requirements and daily rates the celebrity requires for signing autographs and taking pictures. Also, discuss who will pay for the autograph materials such as photos, posters and books. After signing the contract with the celebrity, advertise that the celebrity will be attending the event. You can also create a special item with your company name and logo that the celebrity will sign at the event. For example, if your company produces calendars and you hire a baseball celebrity, you might produce a calendar of that celebrity both playing baseball and using your brand. The celebrity can then sign the item for people attending the event.

Thank You Gift

When people go to events such as concerts, fairs or sporting events, they expect to pay for items including food, beverages and apparel. One out of the box promotional idea is to actually give a sample of your product away or produce pieces of apparel such as a T-shirt or hat visitors of the event can wear. Not only will they get a free gift, but everyone walking around with your free gift will be serving as an advertiser for your company.

Lodging Advertising

If your company or organization is participating in an event with many other vendors, you want to reach out to them before they get to the event so that they know you are there. Since many events do deals with area hotels, inquire with those hotels if you can place promotional advertising items on the doors of the people you know are there for the convention or event. For example, instead of a "Do Not Disturb" sign, make a "Do Disturb" sign. On the back of the sign, give your location within the event, as well as a coupon for your product or service. This will entice the people attending to make sure to visit your location. An alternative is to place someone outside the hotel with fliers offering the same information so people receive it before they get in the car on the way to the event.

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