Methods of Visual Communication in an Organization

Research has shown that people tend to remember information better when visual aids are used to convey a message.
Research has shown that people tend to remember information better when visual aids are used to convey a message. (Image: Liquidlibrary/liquidlibrary/Getty Images)

Visual communication is a form of communication that uses visual aids such as charts, projectors and banners to convey an intended message. Visual communication is usually used hand-in-hand with verbal communication to emphasize what you are saying. It is also used to strengthen your message, clarify points and generate enthusiasm.

Flip Charts

A flip chart is a compilation of large pages bound together at the top. The pages are flipped over as you proceed through the presentation. Use flip charts if you are targeting a small audience. Additionally, you can also record the audience’s comments on the paper sheets. One drawback is that flip charts are difficult to cart around, so steer clear of them if you tend to be highly mobile.


Posters are visual aids made up of various media such as graphs, pictures, diagrams, photographs or words. Use them to reach a smaller audience. They come in handy if you are highly mobile, owing to their portability. When preparing for a presentation, ensure that each poster illustrates a different topic or theme. Use capital letters large enough to be seen by everyone in the room.

Overhead Projectors

This method of visual communication involves a mounted projector that shoots graphics on a wall or screen. Use it when making presentations to a larger audience. Overhead projectors can be used to show images or photographs as well as PowerPoint presentations. Darken or dim the room to offer a better viewing experience for the audience. Additionally, make sure you don’t block anyone's view of the screen.


Video electronically carries both sound and pictures. You can use video to emphasize certain points or to entirely automate your presentation. Enlighten your audience as to what the video is all about, and then let it do the work. To keep the audience riveted, make occasional comments during the viewing process. Note that videos can be expensive to create, requiring hi-tech recording equipment.

Handouts and Books

The emergence of fancy gadgets and technologies has not yet diminished the influence of books and handouts as visual aids. If you are using them as training tools, make sure each person has a copy. When using books, ensure the audience knows the relevant page numbers containing the topics under discussion.


The modern version of chalkboards, whiteboards are used mainly for teaching and educating. A whiteboard can also be useful for recording feedback during a presentation and creating a visual outline of an oral presentation. This visual communication tool is effective for use in explaining math equations and for emphasis on particular words or phrases during oral teaching.

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