Arguably the world's most popular online auction platform, eBay has expanded its auction services to better meet the needs of its users with such features as instant purchases and the ability to pay for large purchases over time. One feature designed to aid bidders on eBay in winning their auctions is one-click bidding, allowing them to increase their bid amount more quickly in certain circumstances.
The Bidding Process
The eBay bidding process is typically a two-step process. Users enter the maximum amount they wish to bid, then confirm the bid on the next page. Once a bid is successfully entered, the auction price will be updated so that the winning bidder is one bid increment above the maximum of the previous bidder. Subsequent bids will increase the bid amount up to the winning bidder's maximum bid. If another bidder bids more than the current winner's maximum bid, that bidder will replace him as the top bidder.
When one-click bidding is active, bidders don't have to enter and verify a new maximum bid. Clicking the one-click bid button increases the existing bid by one bid increment to help keep the bidder from being outbid. To use one-click bidding, the bidder has to be signed in to eBay and must have at least one previous bid on the item being auctioned. Bidders can still enter higher bid amounts manually if they prefer not to use the one-click bidding option.
The bidding increments used by one-click bidding depend on the current high price of the auction in question. Low-value auctions may have a bid increment as low as $0.05 per bid, while higher-value auctions may have increments up to $100 per bid. The increment is the minimum amount by which the current bid price can be raised by a bidder, regardless of whether they are entering the bid manually or using the one-click bidding option.
One-click bidding is intended to help those who have already bid on the auction avoid being outbid as the auction draws to a close. Because of this, the one-click bidding option only appears during the last hour that an auction is listed with eBay. Prior to the final hour, the standard two-step bidding process must be used. To aid bidders in winning their items, a live countdown timer also appears in the "Time Left" field of the auction when one-click bidding is active.
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