Advertising for a tree service can be easy if you are ready to do some work. Getting the word out via many venues will help to reach a wide range of customers who need your services.Start by recognizing where potential customers can be found and what their needs are. Depending on your budget, your location and how far you are willing to travel for work, there are many ways to advertise your tree service.
Build a website for your tree service or hire someone to do this for you. One of the first places people go for information is the Internet. A website must be informative and easy to navigate. Be sure to include all the tree service's contact information. Look for websites of other businesses to advertise on the Internet, including nurseries, tree farms and hardware stores that stock gardening supplies.
Join your local business association or Chamber of Commerce. Networking within your community will help you reach out to others in your town. Seek out other businesses that have interests in gardening or selling things related to trees. Check for Garden clubs in your area where you could be invited to talk about tree care and the services you offer. Knowing the right people can help by getting the name of your business out to as many people as possible. Many business owners within an organization like to refer business to others within their group as a gesture of good will in hopes that you will refer their business to others too.
Flyers, Pamphlets & Business Cards
Design a flier to distribute to all the homes in your town. You can branch out to towns you are willing to work in. Design an information pamphlet on how to identify tree problems. This would do well either as a tri-fold or booklet. Include information about what your business does, how you are unique compared to other service in the area and any sales or specials you offer. Offer a free inspection of trees for new customers. Have business cards printed up with your name, company logo and contact information. Carry these with you wherever you go, and hand out as many as possible. Getting your name in front of people will make sure you are the first one they will think of when in need of a tree service.
Reaching Out to Your Community
Drop by your local library, recreation center or park to see if they will let you leave brochures for the public. Some libraries or community centers are always on the look out for speakers. Offer to teach a session on tree care. Make coupons offering a discount for certain services or referrals. Check to see if there are local community days in any nearby towns that you could participate in. Set up a table, pass out brochures and share the details of your work with the community. Display posters of common tree problems and what solutions your company can offer. This will establish a rapport and let you be seen as someone they can trust.