Today's work world requires the accurate, efficient delivery of information. There are innumerable media and formats with which to convey a set of data, two of which include the newsletter and the press release. Although each format fulfills similar functions, they different in critical ways.
One common difference is the target audience. Press releases, as the name implies, are designed to be disseminated to outside media outlets. They are a form of external communications that work best when disseminated widely. Newsletters, in contrast, tend to be internal communications circulated within a business or agency. They may not be confidential, but their target audience is internal personnel. However, it is important to note that some businesses may also generate an external newsletter as part of a marketing strategy.
The standard press release format begins with a company or organization heading (including contact information and, often, the phrase "for immediate release.") It then delves into the subject matter, usually a few paragraphs and no longer than a page. A press release infrequently contains graphics or images. A newsletter, in contrast, has more freedom of format. Often they are patterned to resemble the front page of a newspaper, characterized by stylistic arrangement of articles, images, different sizes and styles of font. They may include content from multiple authors.
A press release is designed to convey a single piece of information in a clear, succinct way. Press releases are generally issued in connection with a single development, event, major change or things of that nature. A newsletter, on the other hand, may be more varied in its subject matter. A newsletter can discuss singular news items but also features columns, sidebars and other subject matter.
The function of a newsletter or press release depends on the organization that is publishing it. If a newsletter is designed for internal communications, its purpose will generally be to inform employees about recent changes, current status and impending developments. However, an external newsletter sent to an outside audience will serve as a marketing tool to promote the business or organization. A press release also promotes its publishing business, but its function relates more to news dissemination and less to marketing. Press releases are specifically designed to generate media coverage.
- Photo Credit Jupiterimages/Comstock/Getty Images
Effective Internal & External Communication
The public's perception of a company or agency can be impacted considerably by its external communication, while the job satisfaction of the...
Difference Between Newsletter & Newspaper
If you're looking for the score of last night’s game in a newsletter, you’re probably looking in the wrong place. Folks trying...
What Is the Purpose of a Press Release?
Understanding the purpose and content of a press release will help you distinguish the differences between a press release and paid advertising....
Difference Between Business Letters & Reports
Both business letters and reports have vital but distinctive roles within corporate communication. Business letters, for example, may confirm an agreement or...
Purpose & Overview of BNI
Founded on the adage of “what goes around, comes around,” Business Networking International and its members strive to build their businesses through...
How to Write a Press Release for Your Concert
Anyone who has ever given a concert knows that not having enough people in the audience kills the performers' morale. Writing an...
Differences Between Libertarian & Social Responsibility Theories of the Press
The essential difference between libertarian and social responsibility theories in the press is that libertarians seek ‘freedom from’ something, such as the...
Differences Between a Media Advisory and a Press Release
The issuance of both a media advisory and a press release provides a method for generating multiple contacts with the media and...
Whether it is a single-sided page of paper or a magazine-style, multipage document, a company newsletter is often part of a business’s...
Differences Between Media and Press Kits
Whether you own a small business, work for a large corporation or lead a non-profit organization, getting the right message out is...