Simple Marketing Ideas for Primitive Crafts
Many artisans bask in the glory of making primitive crafts for their friends and family. After receiving positive feedback, these artisans may consider creating a business and selling their crafts to others. As the artisan considers the information needed for her business, she also needs to consider how she will market her business to others.
Other People Are Reading
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Demonstrations
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Demonstrations provide a physical attraction to potential customers. The artisan can offer to demonstrate her methods of creating the craft at fairs, carnivals and other community events. The artisan can set up his booth with the materials he needs to create his craft along with a supply of business cards within easy reach of visitors. As visitors to the event pass by his booth, many will stop to see what he is creating. The artisan should discuss his creation, how he became involved in the craft and what it means to him personally. Many people will learn about the craft. Some will buy it. Others will take the artisan's business card and remember the artisan for future purchases.
Craft Shows
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Craft shows provide the perfect venue for showing off an artisan's talent. Many communities maintain an ongoing list of local craft shows along with the dates and locations of each. The artisan should contact the manager of each craft show, learn the cost of participating with the craft show and choose which shows coordinate with her schedule and budget. At the craft show, the artisan should display examples of her work for buyers to purchase and a supply of business cards.
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Charity Workshops
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Many consumers feel encouraged to purchase when the seller collaborates with a local charity. The artisan can conduct craft workshops with local charities. He can charge admission for each workshop, splitting the proceeds with the charity. During each workshop, he should focus on a simple craft that the majority of attendees can complete. He can also share information about the more complex crafts he creates and how attendees can purchase those at discounted prices.
Publish Articles
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Buyers trust the work of experts. The artisan should consider writing articles for the local paper at no cost to the paper. The published articles build a reputation for the artisan as an expert in the craft. The more frequently the public reads her articles, the more the public perceives her as an expert. When the public wants to purchase a unique, primitive craft, they will think of her.
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