Types of Business Orientation

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Businesses engage in a variety of different types of orientation when introducing people to the company. These people consist of new employees, vendors, customers or community figures. Each type of orientation serves a different purpose for the business and achieves different objectives. The primary types of business orientations include: company orientation, department orientation, human resource orientation and industry orientation.

Company Orientation

  • A company orientation introduces the company to new employees, as well as people outside the company. The company orientation shares information regarding the history of the company, its product lines and its brand names. The company orientation also introduces key employees, such as the public relations manager or the chief executive officer. The company orientation educates attendees regarding the background and mission of the company. In addition to learning the background, new employees gain perspective regarding their new employer.

Department Orientation

  • Department orientations serve different needs when performed for new employees versus people outside the company. People outside the company, such as customers or vendors, learn who works in the department they will interact with, who can fill in if their primary contact is unavailable and how to resolve disputes. New employees meet their coworkers and learn who performs various responsibilities. The new employees also learn the approval process and communication procedures in their new work team.

Human Resource Orientation

  • The human resource orientation educates new employees regarding benefits and company policies. New employees need to learn details regarding health insurance, retirement plans and educational reimbursement. New employees also need to know the proper procedures for requesting vacation time or revising their dependent information. Company policies, such as safety violation procedures, employee discipline or the performance appraisal process, require clarification to new employees if new employees are expected to follow these policies.

Industry Orientation

  • New employees and community members may attend industry orientations. An industry orientation shares information regarding the industry the company does business in. This information includes the size of the industry, what countries it operates in and the role the company plays in the industry. New employees learn how their new employer competes with other companies in the industry and gain perspective on the impact their company makes in the industry. Community members learn how their hometown business impacts the total industry and gain respect for the position this company possesses in the larger economy.

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