Build team spirit at a high school or college sporting event by using novel promotions and gimmicks for the student section. Usually reserved for the rowdiest fans, the student section can create a home field or home court advantage for the sports team. Encourage attendance to school sporting events by creating a a festive, high-energy atmosphere in the student section.
Give It Away For Free
If attendance is sagging at games then offer some freebies to get students in the stands. T-shirts in the school's colors entice students to attend and create a spirited atmosphere, as students are all wearing the school colors. Other giveaways, from miniature footballs or basketballs to face paint to wigs in the school colors, can create a uniformed fan base while encouraging attendance.
Best Fan Contest
At every game, honor a student who represents the optimal fan. Have someone on the athletic department's staff be on the lookout for the student who cheered the loudest, wore the craziest outfit or got the rest of the crowd into the game. Honor that student during a timeout near the end of the game. Give him a gift certificate to the campus bookstore, a gift basket full of fan gear or front-row seats to an upcoming game.
If your school's student section lacks a name, then create a contest where students can submit entries to create it. Some of college sports' most intimidating environments to play have recognizable names for their student sections, from the Cameron Crazies at Duke University to the Rowdy Reptiles at the University of Florida. This contest can get students interested in the sport and they'll feel like they're part of an elite group of students once the section has an official name.
Entice fans to athletic events by choosing a student or two from the student section to participate in halftime contests. At a basketball game, you can challenge a student to make a basket from half-court to win a prize. At a football game, ask a student to kick an extra point through the uprights. If the student succeeds, reward her with a prize, like a semester's worth of books at the bookstore. The more attractive the prize, the more students will enter the contest.
Create a Unified Front
Launch a campaign on social media to have students dress according to a theme when they cheer in the student section. Ideas include law enforcement officers, superheros or '70s clothes. Develop a student section riff or cheer that is yelled throughout the game. Bring these cheers and costumes on the road to create a formidable presence at away games.
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