The Best Marketing Strategy for a Website

After people visit your webpage you want them to come back.

With so many web pages, blogs, video casts, forums and fan pages out there, the trick is to make sure you're not just contributing to the noise. In order for your web page to become a go-to site for your customers, you have to consistently offer them something they can't find on other pages which means fresh information, opportunities for deals and engaging content.

Hire a Professional

Hire someone to write your web content who not only knows how to include key words in the text but who can present your message in a concise, engaging manner. If people are bored once they get to your website, it doesn't matter if you can get them there. The key with Internet marketing and social media is connection. Make sure your website connects.

Make it Worth Their While

Once someone comes to your website, give him something he can use: This might be an informative blog that tells him something he needs to know. It might be discounts, prizes or sales on your product or service. Consider not just the message you want to communicate about your company, but what your customers want and how you can be the one to give it to them.

Blogs and Podcasts

According to an annual study conducted by the University of Massachusetts at Dartmouth, the Inc. 500 companies have found blogging and podcasts to be among the most effective social media tools in terms of bottom line results. Blogs make connections. And, at the 2010 Search Engine Strategies conference, one presenter cited the statistic that Americans watch more videos on You Tube than they do searches on Google and that videos are 50 times more likely to make the first page on a Google search.

Link Up

Connect your website to industry organizations, consumer forums, any group with an interest in or need for your product or service. Ask others to bookmark or "Like" your page, follow your Tweet or blog, and do the same for them. Social media is about connection. Connect. You can find many organizations to connect with on Twitter and Google Groups.

References

• Web Marketing Today: Web Marketing Checklist; Dr. Ralph F.Wilson; Feb. 19, 2011
• Entrepreneur: 10 Web Marketing Trends for 2010; John Arnold; Dec. 24, 2009
• Business2Community: Four Internet Marketing Trends fore 2011; Eric Tsai; Dec. 6, 2010
• University of Massachusetts Dartmouth: Inc. 500 Continue to Embrace Social Media

Resources

• Google Groups
• Twitter