What Does it Take to Have a Career in PR?
Public relations is a key aspect of a business's reputation in the community. Large companies hire public relations specialists who are responsible for building a relationship between their employer and the general public. According to the Bureau of Labor Statistics, the number of jobs for public relations specialists is expected to grow by 24 percent from 2008 to 2018, making it a field worth exploring for those who may wonder what it takes to have a career in PR.
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Education
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There are many different potential paths to a career in public relations. Public relations specialists tend to have bachelor's degrees in a field that stresses communications. A degree in an area like journalism, business, communications or marketing can suffice for a public relations career. According to the Bureau of Labor Statistics, some schools also offer bachelor's degrees in the public relations field. In any case, a degree in a field the emphasizes relationship building and networking is key to working in this field.
Experience
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Breaking into the field of public relations may require some experience. This often depends upon the employer and the type of job that is being offered. According to the Bureau of Labor Statistics, many public relations specialists obtain their experience by completing an internship as part of their undergraduate degree program. Networking as an undergraduate student can be helpful as well. Joining organizations like the International Association of Business Communicators and the Public Relations Student Society of America can be a helpful means toward this end.
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Certification
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Certification is also offered through both the Public Relations Student Society of America and the International Association of Business Communicators. Certification in the industry can bolster your credentials and make you a more attractive option to employers. Both certifications require at least five years of experience, a bachelor's degree and a passing score on a certification exam. The experience requirement makes it impossible for entry-level workers in the field to be certified, but after the experience requirement has been met, it can help with career advancement.
Other Qualifications
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Public relations specialists need to have outgoing personalities and must be able to easily build rapport and long-term relationships. They need to have excellent communications skills and must be cognizant of appearance and attitude at all times since they are regularly in the public eye. A public relations specialist also needs to be an active member of the community and must have a good reputation in the community. That reputation should include a penchant for sound decision-making since they serve as the face of their company or organization.
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References
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