Twitter SEO Benefits
A Twitter account can aid a website owner's attempts to generate exposure. Twitter provides a platform with which you can keep interested parties informed of products, but also provides an opportunity for that information to be spread by word of mouth to potential customers quickly. The marriage of social networking and website promotion go hand-in-hand and feed off of one another. Because of the popularity of sites like Twitter, the incoming traffic has the potential to drive the ranking of a website up. However, there are some tools that can be used to make Twitter an even more effective SEO booster.
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Search Engine Optimization
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Search engine optimization, or SEO, is the practice of arranging the contents of a webpage so that it will rank favorably in search engines. It also involves promoting the webpage in ways that will garner similar results. This can take the form of distributing the page's keywords in a certain density, attempting to obtain back links, or optimizing the page's HTML code. SEO is a complex and ever-changing practice that can take time to master. A large audience on Twitter is a great compliment to SEO because the user can link all of their followers to their website, and those followers can in turn link other people.
Leveraging Social Networking
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Social networking, in regards to computers, is the act of social interaction over the Internet. Popular sites such as Facebook and Twitter provide platforms with which people can keep one another updated in either personal or business relationships. To leverage social networking, users must connect an interested audience with a website that they will find useful. The benefit to the site owner can come from ad revenue, potential product sales or a larger number of subscribers. When someone "follows" a business owner, they are indicating an interest in that business owner's products. Because they are receptive to the business owner, they are more likely to visit. They are also more likely to send tweets of their own to friends and family about the links that they receive. Creating a pre-qualified list of followers in this way means that the business owner can spend less money on traditional advertising avenues and focus more on a word-of-mouth campaign.
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Twitter and SEO
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Links within a user's Twitter profile are no-follow and as such do not aid in improving a website's visibility. This is because a no-follow link tells Google and other search engines that it should not be counted as a back-link, and thus should not improve that page's ranking in search engines. However, there are other ways that Twitter can aid in the quest for better SEO. Twitter directories exist that provide the user with a do-follow link to their profile as well as a short bio. A do-follow, in contrast, does improve a site's ranking. This can lead to increased exposure of their Twitter account, and eventually, their website. Google also indexes Twitter search page results, which gives the user an opportunity to get a lot of exposure if they create a Twitter campaign that will result in a lot of other users "tweeting" about their content.
Putting it All Together
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The user can use tools such as those mentioned previously together with their followers to create campaigns that may greatly aid in their SEO endeavors. The general goal is to use Twitter as a platform from which the user's website is mentioned as much as possible by other users. Users with engaging "tweets" that lead to quality content are frequently picked up by blogs and other websites. This type of exposure can pay large dividends over time. The more followers a user has, the more directories they submit their Twitter profile to, and the more their Tweets appear in search results, the more search engine visibility they will generate for their website.
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