Thomas Lyon, director of Erb Institute for Global Sustainable Enterprise, indicates the desire of companies to "appear green" and to participate in efforts of nature preservation. He points out that this is the reason why corporations like Bank of America and British Petroleum have engaged in initiatives of environmental social responsibility. In terms of environmental protection, social responsibility relates to business plans and the use of resources for public benefit.
Corporate social responsibility needs to address significant environmental problems since protection of the nature is of public benefit and is thus engaged with the principles of socially responsible business conduct. Harvard Business School scholar Richard Vietor addresses this issue. He concludes that developing proper business plan in accordance with environmental protection has turned out to be quite beneficial for several companies. In his interview by Harvard journalists, he reveals that companies like DuPont, a science-based services company, have significantly increased their profits by engaging in environmentally friendly initiatives. DuPont in particular stopped its production of chlorofluorocarbons by applying a well-estimated business plan. By redirecting this production cycle to greener sectors and employing a socially responsible manner of conduct, the company has significantly benefited.
Use of Resources
The main issue that social responsibility towards the environment faces is the efficient use of resources. As one of the leading natural resources and mining companies in the world, Anglo American reveals in its latest case study that companies need to make better use of resources in order to reach an equilibrium with the environmental protection aims of social responsibility. According to their case study, efficiency in the use of resources might be reached by developing new filtering systems preventing emission release in the atmosphere, re-using water in the production cycle, implementing alternative energy production measures and managing waste in a manner preventing pollution of nature.
The public benefit from environmentally friendly social responsibility is evident - cleaner environment and a satisfaction of energy and production demand. However, as the Anglo American case study has pointed out, the implementation of such green measures in the corporate world would open many job opportunities. The application of green technologies would require professionals to develop technologies, experienced working force to apply them and business people to distribute and sell them.
Social responsibility towards the environment needs to be taken into account as the need for protection of the nature is growing. The exhaustion of resources, the waste of otherwise useful recyclables and the spread of pollution need urgent addressing as the global warming advances. The application of new methods for conducting business would prevent the public from experiencing complicated pollution-related issues in the future.