A concierge is a personal aide who provides clients with errand running, driving and travel assistance. You often see a concierge standing at guard in a major hotel lobby, ready to book area tours, find a dry cleaner or give tips on finding the best local gelato. This job is part assistant, part local insider. Owning and operating your own concierge business requires being on call for your clients.
Marketing and Communications
Do your marketing and communications planning. Major hotels typically have in-house concierge service. Ensure you capture the part of the business travel market that occupies independent, smaller hotels as well as boutique establishments and the bed and breakfast market. Provide fliers, business cards and a service menu to these organizations in the area you serve. Out-of-town professionals don't have to be your own only market; connect with local business professionals by hosting wine and cheese receptions for major employers. Working professionals in town may use concierge services during their busy season. Connect with younger executives on social media.
Delivering packages, escorting clients to dinner, driving VIPs and running errands are some of the many services a concierge often provides. Make your business stand out by offering 24/7 service. Also stress that no service is too big or too small. Be in the know on restaurants, night clubs and essential business services such as dry cleaning and drug stores. Offer service bundles for return customers. A service bundle is a discounted rate when customers purchase a variety of concierge services. Accept a variety of forms of payment, such as major credit cards and corporate checks.
Make members of your team look their very best by providing first-class uniforms: crisp suits for men and tailored shirts, skirts or pants and blazers for ladies. Establish dress code uniforms and ensure each member of your team always has well-groomed hair, nails and a tin of mints. Concierge is a first-impression business, and making each member of your team stand out is critical.
A way of generating publicity for your concierge service is through community giving. You not only benefit your business, but you give back to your community. Donate concierge services to the parents of sick children at a hospital. Give away coupons to university students (what student wouldn't love a day of butler service during exams) and run your own contests through social media.