Pros of a Brochure

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A brochure should be engaging and visually appealing.
A brochure should be engaging and visually appealing. (Image: Jupiterimages/Comstock/Getty Images)

An effective brochure can be advantageous for promoting a business or service without the need for a large budget. As a direct marketing tool, a brochure can include all the information and selling points that a company wants to convey to potential customers or clients. With complete control over where a brochure can be placed or distributed, companies or individuals can use them to leverage leads, promote awareness or offer special discounts and deals.

Convenience

While a business card can only include limited information, a brochure is a marketing tool that can more fully entice new business or clients. Additionally, it is portable and can be distributed through a variety of different channels. Brochures can be easily set up in a reception area, distributed to a mailing list or given to potential customers on the spot. A simple brochure is typically not difficult to make and can be bought in bulk for a relatively low cost.

Encourages Action

Since a brochure is a take-home advertising tool, unlike a verbal sales pitch or a short commercial, it allows the consumer to contemplate a product or a service over and over again. With the right marketing language, an incentive for action can be included on a brochure in a detailed and convincing manner. There is typically enough space to convey multiple selling points and provide several reasons for buying the product or service.

Appeals to Emotions and Senses

The advantages of a brochure are also in the tactile and visual elements. A glossy, brightly colored brochure is often more appealing than a flimsy, dull one. With the right visual images, colors and an appealing paper stock, a high-quality or eye-catching brochure can entice a consumer to read the content. Emotional appeals can encourage the consumer to learn more about the service or product.

Tracking Leads

A brochure can also be advantageous if it includes a special offer or discount on products or services. By tracking customer behavior through deals offered in brochures, companies can determine which marketing strategies are most effective or what consumers respond to when it comes to redeeming offers or taking advantages of discounts. Over time, brochures can be an effective way to increase customer satisfaction and retention.

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