How Does Google Ads Work?


Practically everywhere you look on the Internet, you can find some type of Google advertisement. You can see text ads, banner ads and even video ads in some cases. If you want to advertise on the Internet and get the best value for your dollar, Google ads make a lot of sense.

Google Adwords

  • Google ads start in a program called Google Adwords. With this section of the process, the individual advertiser signs up for accounts. Advertisers then have the ability to create advertising campaigns based on keywords. The advertiser will create an advertisement and then choose what keywords will trigger the ad to be displayed. When a customer types that keyword into Google, the advertisement can show up on the side of the results page. Then if a user clicks on the advertisement link, Google charges the advertiser a fee based on the value of the keyword.

Google Adsense

  • The other side of the program is known as Google Adsense. With this portion of the program, website owners can put Google ads on their pages. The website owner signs up for an account with Google and is then given a piece of code to insert into his pages. Google then looks at the page content and decides what ads to place on the page. This puts related ads into the content of the Web page. Then if someone clicks on the ad, the website owner gets a portion of the revenue.

Advertising Options

  • When you are an advertiser with the Google advertising program, you can select from several different marketing options. For example, you can choose to not have your ads displayed on content providers in the Adsense program and only have them displayed on search engine results. You can also specify whether you want your ad displayed only for exact search matches or if the keyword can be part of a longer search. You can choose from several options to completely customize your strategy.


  • One of the attractive features of the advertising program with Google is that you can set a maximum daily budget. This means that once your budget is reached for the day, your ad will no longer be displayed online. This allows you to keep the advertising campaign within a reasonable cost level. Once your ad stops showing for the day, customers will stop visiting your site as a result of it. This makes it possible for anyone with any budget to use Google ads to promote their products and services.

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