Whether you're a hair stylist, makeup stylist or wardrobe stylist, having a consistent plan for advertising your services can help you build your clientele. Through advertising you can connect with your ideal target market and let them know about the styling services you offer, as well as how they can contact you for a consultation. Advertising costs may range, so before you set out to advertise, determine your budget.
Advertising in online and offline publications can help you get exposure for your styling business and attract new clientele. Identify your target market and then determine which online and offline publications your potential clients read for tips and ideas related to beauty and fashion.
You can advertise on websites, blogs and magazines. Ensure that your advertisements feature your logo, are visually appealing and use pictures and colors that will attract your target market's attention. Pricing may vary, depending on the readership.
Start Email Newsletter or Blog
As a stylist, you're likely bursting with ideas and tips to share with clients and potential clients. Jot these ideas down and use them to come up with article ideas for your blog or email newsletter.
Before sending an email newsletter, get permission to add your current clients to your email list. Send your email or post your blog articles at least once a week to keep a constant connection with your audience.
Sponsor an Event
Sponsor a local event to get your business name and services presented to a group of attendees who are likely to use your services. The key is to search for events that will appeal to your target market. If you typically offer your styling services to executive women, networking events for women or charities that support women and their causes, may present you with the best opportunity for increasing your visibility.
You can pay to have your business card included in the event program, welcome packet or attendee gift bag. You can also donate an hour of your services for a raffle or auction.
Community and Online Directories
Local business associations have community directories which list businesses in the area, the services they provide and their contact information. You often have to be a member of the association, or pay a fee to get listed in their directories, but this can help you attract local clientele.
Depending on the type of styling services you offer, you can join national professional organizations which allow members to advertise their services in their online directories.
Sponsor Podcast or Radio Show
The Internet is making it easier for local business leaders, or anyone has a voice and message, to start their own live radio shows or begin creating podcasts. Internet radio shows and podcasts area available on a variety of topics and often seek outside sponsors to help cover their costs.
Whether your styling services are designed for hip urban men or stay-at-home moms looking to create a new look, search for shows your audience listens to by reviewing the most recent topics of the broadcasts and by asking for listener data. Become a sponsor or advertiser with the ones that fit your market.