Photography Brochure Ideas

A photography brochure can be as much a piece of art as the photography itself.

Producing brochures is an effective way of promoting business and leaving a reminder of the services you provide with someone. They can be reviewed at a later time and provide basic details that are easily forgotten. A creative photography brochure can go a step further. Fresh ideas in content, layout, the cover and the print material used can make the difference between your brochure ending up with all the others and getting an exciting phone call requesting your photographic services.

Content

Reviewing a number of different brochures suggests that there is some standard content that must be included. Most of these have information on how to contact you and the services you provide. This is usually done in a normal standard block format that is easy to edit and move. A more creative approach would be recommended for a photography brochure. Instead of including information in the boring block format, consider creating a photographic graphic that includes your information in a framed picture. As it is photography, this can be done as discreetly or as boldly as you desire. If you take a subtle approach, be sure when handing brochures out to point out where the contact information is. If you have a few extra minutes with a potential client a portrait shop, and quick-print capabilities, try including a snapshot of the potential client. This does not have to be an elaborate gesture but, rather, just a format for personalizing a brochure while demonstrating your talent.

Layout

Layout of the content is very important. A photography brochure should not look like a travel brochure. Travel brochures and many others present several pictures of exotic locations while describing services provided. Consider the brochure the canvas upon which your work is displayed. It is a paper studio requiring the careful arrangement of work being presented. If the brochure is to include prices for specific work, consider listing them separately. This is better achieved on a trifold brochure with three sections vs. a bifold brochure. Keeping prices separate allows the potential client to focus on the art and not on the pocketbook until the end.

Cover

The cover should entice the client to want to open the brochure. One way of doing this is by expanding the cover to all three parts of the trifold brochure. When working on the layout of the brochure expand one of your best photos to cover all three sections of the page. Place personal and content information in the frame of the photo. This then forces the client to open the entire trifold to see the entire picture. With the trifold completely open, the chances of simply flipping it over to see the inside content are much greater.

Material

As a painter chooses canvas, a photographer selects paper. Take time to become familiar with the different types of paper available for your brochure. As in photographic paper, there is high gloss, medium gloss, standard and matte brochure paper. These come in different densities and weight. Consider getting away from the standard weight brochure paper and utilizing something different. Though this involves photography, high gloss may not always be the best way to present your work.

References

• North Carolina State University: How to Design, Develop and Print a Tri-fold Brochure
• Pelfusion: 30 Excellent Brochure Designing Tutorials Plus Tips