Ideas on Sponsorship Packages

Give your sponsors a reason to jump on your request for involvement.
Give your sponsors a reason to jump on your request for involvement. (Image: Ryan McVay/Digital Vision/Getty Images)

When you’re seeking sponsors for your event or business, approaching potential supporters takes a bit of preparedness and originality to entice them. You’re likely to be competing with others to secure their dollars and most importantly, the company’s already determined annual budget. Pack your sponsorship packages with the most benefits to generate interest from potential sponsors.

Design An Attractive Piece

When your package flops on top of the desk of potential sponsors, give them a reason to take a peek at your request. Add images that are colorful and match the theme of your event or cause. Use large, bold fonts that are easy to read. Use bullets to organize long lists of benefits and keep pertinent information like the day, date, and time in a highly visible area.

Shave The Fluff

Craft your sponsorship proposals with the most important details. Get to the point of your ask and provide concise information. Decision-makers are often busy and have very little time to read multiple pages of a lengthy sponsorship packet. Limit your collateral to one to two pages full of the most useful facts and highlight specific areas you’d like them to consider. Be sure your pitches are personalized, pointing out reasons why their organization should write a check.

Offer Options For Interactivity

Showcase how sponsors will be able to engage and interact during your event. Give them an opportunity to speak on a stage, serve as the greeting hosts to an affair, or stand and wave during a ceremony so they're spotlighted. Map out these opportunities in your sponsorship documents so they know they'll be acknowledged for their participation. You may also let them set up tables with information on their products and services, insert items in tote or goody bags, and have their names and/or logos presented on a rolling video.

Share The Wealth

In tough economic times, companies that may have given abundantly to causes in the past have been experiencing reductions in sponsor budgets. This affects their efforts to strategize on where to spend their money or if they can do anything at all. To assist potential sponsors that may feel the crunch in their wallets, include options to co-sponsor, such as having non-competing businesses share the spotlight as the stage sponsor, creating ways to merge multiple brands on t-shirts and invitations, and allowing small groups to split tables of 10.

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