Email Marketing Plan
Email marketing is similar to direct marketing. You send potential customers compact advertisements about your company or its products in an effort to convince them to take further action. Take your time creating an email marketing plan that generates plenty of responses, sales and recognition from members of your target market.
Other People Are Reading
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Branding
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The design of your email newsletters is key when developing an email marketing plan. You must make your emails distinguishable to consumers by integrating elements of your company's brand into the design. For instance, if your company colors are gray and gold, use those colors throughout the email. Post your logo and motto in each message as well.
Timing
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When developing an email marketing plan, the timing of your email campaigns is key. If you're sending an email regarding an upcoming product release, you must select an appropriate amount of lead time for sending the message. You must also decide how often you want to send emails on behalf of your company. The time of day and day of the week that you choose to send emails is also important --- for instance, your marketing research may reveal that your consumers are more likely to make online purchases on a Thursday or Friday at around 5pm, which is when many people receive paychecks.
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Segment Recipients
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Appropriately identifying and segmenting recipients on email lists is a smart practice to target specific audiences for each message. For example, if you have a product that reaches women and another that reaches men, organizing your contacts based on various criteria like gender will make sending a personalized message for each product much easier. The email messages you write to each segment should speak directly to their needs.
Price Promotions
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One of the four Ps of marketing is pricing. Offer special price promotions to your email recipients to encourage quick sales. A price promotion containing an email or online discount code could increase the effectiveness of your campaign significantly. Provide a firm deadline for redeeming the offer. For instance, "Save 15 percent off your order when you use this email code by Halloween!"
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