What to Write in a Cover Letter
While some job applicants are bold enough to drop by a potential employer's office to make a personal introduction, most rely on a cover letter to make the introduction. A cover letter is sent with your resume to create a positive first impression. The way you present yourself in your cover letter should set you apart from the competition and help you land an interview.
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Referral Source
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Your cover letter is not the time to be mysterious. Tell the employer where you learned about the job opening or who referred you to the position in the first paragraph of your cover letter. Include the reason the job appeals to you based on your previous experiences. In cases where you are submitting to a company with no advertised openings, focus on expressing your interest in working for the organization instead. Explain which aspects of the company make it a good match for your professional background.
Background Information
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Though a cover letter is not an autobiography, it is your chance to tell your story. Your resume contains a list of facts that reveal a little about who you are and what makes you different from other applicants. A good cover letter shows your personality. Give the reader information on your professional background and how your background can help the employer achieve his goals. If you have little professional experience, focus on how your education, certification or volunteer activities lend to your qualifications. Remember to be concise when creating your letter.
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Quantifiable Data
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Consider using charts consisting of quantifiable data in your cover letter instead a simple list of paragraphs. The chart could reveal how you helped a previous employer increase profits in a way that is relevant to your new employer. According to Monster, adding columns to your cover letter is a great way to make it stand out and address employer concerns quickly. For example, add the list of requirements from the job description in one column and how you meet each requirement in the second column to give the employer a clear picture of how you match up to the ideal candidate.
Closing
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Close out your cover letter by informing the employer what action you plan to take next. For example, if you plan to follow up the next week to confirm receipt of the cover letter, include this in the closing paragraph of your letter. Also, encourage the employer to look at your resume as it provides further details on your educational and professional background. Beneath your signature, add a phone number or email address where you can be reached in case your cover letter becomes separated from your resume.
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