In the 1960s, Coca Cola bottles saw a number of design innovations. The original 6.5-ounce contour bottle was still produced, but were now also joined by the larger 10-, 12- and 26-ounce bottles. Cans of Coke also became available to most consumers. The 1960s also saw the introduction of new Coca Cola products Sprite, Minute Maid, Fresca and TaB, each with their own distinctive logo, colors and shapes.
1960s Bottling Trends
By 1959, the Coca-Cola brand name was not simply molded in raised lettering on the bottle, but painted in white in what printers call "half-raised letter." The hobbleskirt bottle shape, used since 1915, had by the early 1960s evolved into the iconic 6 ½ oz. bottle, crown-sealed and returnable, with a two-thirds painted label with one-third raised letter. From 1962 through 1969, bottles bore the shortened name of “Coke”.
During the 1960s, the now iconic embossed 6½ oz. glass bottles were sold in six-pack cartons (made of card stock) that bore the slogan "things go better with COKE." The bottles were topped with the "COKE" trademark crown caps. Coke bottles in the 1960s also bore the name “Coke” in white on the neck of the bottles, with the usual “Trade-Mark” sign under it.
The 1965 TaB bottle gives an example of Coca Cola packaging for its new products. This design featured the lower half of the bottle decorated with raised dots and bearing asterisk stars. The name TaB appears on the smooth top half of the bottle. Special edition Coke bottles were also occasionally produced. In 1967, a limited edition bottle was created to commemorate the 65th anniversary of Coca-Cola in Oklahoma City. The bottle was painted gold with the years “1903-1967” on its front.
Cans Arrive on the Scene
Pull-tab Coke cans were released in 1967. These early cans were decorated in a red and white diamond-shaped pattern, similar to a checkerboard turned on its side. Stamped with "No Deposit No Return," the 10-oz. bottle from 1967 also featured the famous Coke diamond design in the center of the bottle, with the Coca-Cola brand name at the center of the diamond.