What Should a Seller's Real Estate Agent Do?
The seller's agent does more than pound a "for sale" sign into the front yard. She works behind the scenes to advise and advocate on behalf of the seller during the selling process. The specific home sale may affect exactly how the selling agent is involved, but most of the responsibilities are standard any time a real estate agent sells a home.
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Home Pricing
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Factors such as the home's location, condition and current real estate market play a role in pricing. The listing agent who works for the seller gathers data on similar homes for sale or recently sold in the area while taking into consideration the other factors. This helps the agent come up with a realistic listing price for the home. The goal of the pricing is to get as much as possible for the homeowner while selling the home quickly.
Recommendations
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The seller's agent uses his expertise to make recommendations for increasing the chances of a quick sale. Depending on the home, this might include making minor repairs, updating the home, getting rid of clutter or making the home less personalized. An experienced real estate agent is able to offer sound advice in this area.
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Marketing
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A quick home sale comes with effective marketing of the home. An experienced agent knows how to get a home viewed by potential buyers who will appreciate the home. For example, if you're selling a downtown loft without a closed-off bedroom, the real estate agent should market it to single buyers, couples or similar prospects rather than a family of five. The agent also manages showings and open houses for more exposure to potential buyers. She should alert the seller of upcoming showings so the seller can prepare the home.
Negotiations
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Once an offer is placed on the home, the selling agent works with the seller to review the details. He advises you on the offer and whether you should negotiate for a better deal. Depending on the market, the potential buyer may try to come in low on the initial offer. The negotiation process allows you to come to terms you can agree on without making the buyer walk away from the deal. The real estate agent handles all of the communication with the buyer's agent on behalf of the seller.
Paperwork
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After the offer is accepted, the listing agent goes to work on the paperwork and completion of the sale. She ensures that all of the terms of the agreement are carried out correctly to avoid any problems or delays in the process. A home inspection and sometimes repairs are a part of the terms.
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References
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