Why Should I Use Email Marketing?
Email marketing has many benefits which small business owners can explore to grow their businesses. Businesses use email marketing programs such as MailChimp, Vertical Response and Constant Contact to assist with designing, sending and tracking their email efforts. Whether you run a brick-and-mortar business, or operate an on-line, you can use email marketing campaigns to communicate everything from sales and events to product launches to your customers.
Other People Are Reading
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Larger Reach
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Email marketing gives you access to a wider range of customers, such as those who may live in different states or countries or those who don't frequent your store. By giving customers another way to connect with your brand, you can increase your visibility, gain credibility and potentially increase your sales.
Instant Communication
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If you're looking for an instant way to communicate with your customers, email marketing can aid you in your goal. Through email marketing, businesses can broadcast information about sales, new products and services, tips and ideas and even new additions to their staff with the click of a button.
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Get Results
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Email marketing providers offer businesses a way to track and measure how well their email marketing efforts perform. Companies can measure everything from how many people open their email messages to which links people click on to buy or read more information. This information can help businesses understand their customers' interests, what captures their attention and the best ways to market to them moving forward.
Cost Effective
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From the costs associated with attending and participating in trade shows to purchasing print advertising space, marketing costs can add up for small businesses. Email marketing is a cost-effective way to reach your customers with marketing messages. Email marketing companies like MailChimp offer free email marketing services for businesses that have under 2,000 subscribers, while companies such as Constant Contact offer plans for as low as $15 a month for up to 500 subscribers.
Drive Traffic
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Sometimes customers don't visit business websites, or physical locations, because they haven't been given a reason to go there. Use email marketing to increase traffic on your website or the actual traffic you get inside of your store. Driving traffic to your website or store is especially important if you're releasing a new product or service, offering a sale on select items or hosting a product demonstration or other in-store event.
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References
- Business Owner's Tool Kit: Email Marketing: A Cost-Effective Way to Boost Sales; John L. Duoba
- WebProNews: the Top 5 Benefits of Email Marketing; Adiran Mullan; April 2006
- Entrepreneur: Small Businesses Succeed with E-mail Marketing; Gail Goodman; June 2008
- Top Ten Reviews: Email Marketing Services Review 2011
