The Salary of a Senior Product Marketing Manager
A senior product marketing manager is a sales and marketing executive who implements marketing strategies for products and brands for an organization. This occupational title designates someone who has extensive experience and knowledge of the industry and the customer base the organization sells specific products to. These professionals work in a variety of industries such as manufacturing, financial, information technology and pharmaceuticals.
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Qualifications
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Most employers require a bachelor's degree, but a master's degree in business administration is preferred. In many cases, employers promote product marketing managers into senior roles after exceptional performance in product marketing and sales. Organizations that hire senior product marketing managers from outside the organization require at least five to seven years of experience in product marketing and sales, and strong knowledge of related products and its industry. A proven record of accomplishment of success promoting and increasing profitability for a product or brand is also required.
Average Compensation
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In March 2011, PayScale reported average salaries for product marketing managers based on 1,972 individuals employed in this occupation. These professionals receive a base salary, bonuses, profit sharing and commissions based on the product or brand's overall success. The average base salary ranges from $63,513 to $100,520 per year. Average bonuses range from $4,913 to $14,576 per year and average profit to sharing ranges from $2,000 to $8,043 per year. Average commissions range from $4,069 to $20,027 per year. The total average compensation package ranges from $66,719 to $111,343 per year.
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Experience
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Most employers require over five years of experience in product management for this role. Those with five to nine years of experience earned average salaries ranging from $64,270 to $97,064 per year. Those with 10 to 19 years of experience earned average salaries ranging from $77,007 to $112,561 per year. Product managers with over 20 years of experience earned average salaries ranging from $82,017 to $118,958 per year.
Industries
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The highest levels of employment were in industries such as software development, general manufacturing, semiconductor manufacturing, software applications and computer hardware and software. The highest wages were in the semiconductor industry, where these professionals earn average salaries ranging from $72,875 to $104,106 per year. General manufacturing paid average salaries ranging from $65,174 to $97,891 per year. In the software development industry, average salaries ranged from $57,897 to $91,052 per year and in the computer hardware and software industry, average salaries range from $64,526 to $98,831 per year.
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