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Ways to Share Email Marketing

Whether you own a small boutique or a marketing consulting firm, email marketing can you stay connected with your current customers and help attract new customers. Companies use email marketing to educate customers, announce sales, introduce new products and to thank customers for patronizing their businesses. There are many techniques you can use to encourage people to sign up for your email marketing efforts and to share them with friends.

  1. Email Marketing Program

    • If you're using regular business email to send email marketing efforts to your clients and potential clients, you're missing out on the many benefits email marketing programs such as MailChimp, Vertical Response and Constant Contact provide. Sign up for an email marketing program to help you share your marketing messages via email. You can create different email lists, add html code to your email efforts and increase your sharing capabilities.

    Share Buttons

    • Include social media share buttons within each email newsletter you send to subscribers. The buttons will allow them to share your newsletter on social networks such as LinkedIn, Twitter and Facebook. As a result, you can share your email marketing messages with a more diverse audience.

    Website Sign-Up Box

    • Include an email newsletter sign-up box on your website to attract new subscribers. List some of the benefits potential subscribers can enjoy if they elect to sign-up to receive your email marketing newsletter. This is one of the most passive, yet effective ways to share your email marketing with your target market.

    Subscribers Forward

    • Ask your current subscribers to help you share your email marketing efforts. The best way to get them to share your efforts is to ask them at the end of each effort you send. You can include a "forward to a friend" button or simply suggest at the end of your effort, or in the p.s., that they share the tips, ideas and information with people who may find the email newsletter useful.

    Guest Blog

    • Take advantage of guest blogging opportunities to help promote your business and help you share your email marketing newsletter. Guest post on blogs that your target market read for maximum visibility and results. Typically, when writers guest blog, they are given the option to include a two or three line biography with their posts. Within your bio, include a plug for your email newsletter, giving readers the name of it and a link to subscribe for it. Check with the blogger your guest posting for to ensure that this is falls within his guest blogging rules and regulations.

    Cross Promote

    • If there's a small business owner in your network who serves a similar target market as you, you can share your email marketing by cross promoting your e-newsletters to each others' email files. This way, you can attract new subscribers, who are pre-qualified since they match your target market.

    Conferences and Trade Shows

    • If you host a table at a conference or trade show, share your email marketing efforts by asking people who visit your table or booth to sign up for your email newsletter. You can do electronic sign-ups on-site using a laptop, or create an email newsletter sign-up sheet for people to include their names, email addresses, industries and other pertinent information.

    Business Cards

    • Business owners are constantly handing out business cards to potential clients, vendors and supplies, investors and colleagues. Put your business card to good use by using it to share your email marketing. Include a link to you email newsletter sign-up page on it. Come up with a unique link, so that you can track how many people sign-up for your email list as a result of receiving one of your business cards.

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