Telephone Marketing Courses
Telemarketing is a way for salespeople to reach out to potential customers over the phone. Telemarketers sell a variety of products and services. Some calls are from a live salesperson. while others are recorded messages. Courses and seminars on how to become a telemarketer are available worldwide to individuals or entire sales departments.
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The Telemarketing Training Institute
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The Telemarketing Training Institute offers public telemarketing courses and in-house sales and telemarketing workshops (see References). They provide companies with customizable telemarketing training seminars to increase a sales department's productivity. Seminars cover several topics, including telephone customer service, professional service sales and international phone sales.
L.R.C.T (Pty) Ltd.
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For aspiring telemarketers in South Africa, L.R.C.T (Pty) Ltd. offers a two-day course in Johannesburg (see "Talent Management Solutions" in References). The course teaches the skills a telesales representative needs to push sales on a customer and move orders. The course focuses on selling skills and telephone techniques, but other topics covered include listening and questioning techniques, how to handle a difficult person and how to use the telephone as a professional business tool.
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Impact Factory
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London's Impact Factory offers several telemarketing courses throughout the year, most of which are custom-made to meet a company's needs. Courses are based around their seven steps to successful telemarketing, including motivation, product knowledge and knowing the customer. Some of the courses include "Boosting Sales and Closing the Deal," "Open Communications" and "Open Sales Presentation."
Associate Degree
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Some schools offer telemarketing courses with the possibility of earning a degree upon completion. In an associate degree program, students learn conversation skills that can be applied to a career in the telemarketing field. Courses commonly covered in an associate degree program include persuasion and interpersonal dialogue, advertising and promotion, and training for selling products over the phone, as well as in person.
Bachelor's Degree
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Although there no bachelor's degrees specifically for telemarketing, students who study communications, marketing and sociology will be able to use the skills learned in those courses as a telemarketer. Some helpful courses include consumer behavior, public relations and sales promotion.
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