Courses in Nonprofit Management Marketing
Nonprofit management marketing is the study of marketing principles to promote the mission and goals of a nonprofit organization. Nonprofits exist for the good of society and are not organized for personal gain. Fundraising and grant writing are important considerations for nonprofit organizations, and both are extensions of marketing the nonprofit.
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Mastering Grant Writing: How to Write a Winning Grant Proposal
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The University of Illinois at Chicago (UIC) offers Mastering Grant Writing: How to Write a Winning Grant Proposal. This is an online course taught by a professional grant writer and instructor; it consists of case studies and engages students in hands-on exercises to improve writing skills. Students gain an understanding of proposals, program or project budgets, and goals and strategies to market the nonprofit to win grant funds.
Marketing Management:Promoting Your Nonprofit Organization in Today's Society
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UIC offers Marketing Management:Promoting Your Nonprofit Organization in Today's Society to teach students the marketing concepts of branding and creating an image to portray to the public. Students learn marketing strategies, public relations and how to use social media and the Internet when creating marketing campaigns.
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Principles of Marketing for Nonprofit Organizations
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Purchase College of the State University of New York offers Principles of Marketing for Nonprofit Organizations. This course enables students to market the nonprofit's mission and goals, develop a marketing plan and understand the importance of ethics in the organization. Students gain an understanding of relationships with donors and how to deal with nonprofit clients.
Fundraising in a Nonprofit Organization
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Fundraising essentials, such as, annual campaigns, capital campaigns, and planned giving are taught in Fundraising in a Nonprofit Organization, an online course offered by Purchase College. Students learn how to use the marketing channels of direct mail, email and telemarketing. They learn the difference between foundation grants and corporate fundraising, and the importance of ethics in fundraising.
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