Types of Sponsorships
Sponsoring an event, organization or individual will vary in definition each time, but typically involves providing or pledging monetary support. Non-profits often divide their sponsors into categories by the level of support they provide, and sponsors behind non-profits and events are as varied as the types of categories into which they are organized. Sponsors may include corporations, individuals or foundations, all with unique guidelines, criteria and capabilities for providing sponsorship.
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Business Sponsorships
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Businesses often sponsor events, non-profits or individuals with monetary support or waived fees for services. In exchange, the business receives positive publicity and sometimes free advertising through signs, banners, logos and inclusion on marketing. For example, Coca-Cola sponsors the Boys and Girls Club of America's health and fitness program, "Triple Play," and thus gets its name and logo included on the Triple Play logo.
Non-Profit and Foundation Sponsorships
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Foundations are not-for-profit organizations that are often funded by family trusts or large businesses with money to contribute towards causes deemed important by the foundation's board members. Foundations typically provide monetary gifts to an organization with an end goal in mind. For example, gifts from private family-founded foundations helped build the Ann Richards School for Young Women Leaders in Austin, Texas.
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Federal Programs
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Federal funding is usually made available to support projects invested in the common good, including education, health care and public housing. The government provides grants and other funding to help sponsor endeavors that will benefit groups who often have trouble supporting themselves, including children and people below the poverty line. Assisted-housing allowances are an example of government-sponsored funding programs.
Individual Sponsorships
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Individuals can sponsor another individual, event or organization through large or small monetary gifts. An example of a small gift would be pledging to contribute a dollar amount for every mile run by an athlete in a race, with the money typically being donated to a particular charitable cause.
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References
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