Auto Sales Training Schools
Although most automobile dealerships provide some of their own in-house training and product education to newly hired sales workers, an applicant with prior classroom preparation stands a strong chance of landing a position at one of the decreasing number of dealerships. Sales workers in the automobile industry typically are paid on commission, and so even experienced sales workers may seek out classroom training to increase their sales performance. Further education also allows many top performers to qualify for a management position, or prepare them to open their own dealership. Since the automobile sales industry has no formal education requirements, sales workers can customize their course of formal education to meet their needs.
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Seminars
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Many businesses and successful sales workers advertise seminars and educational material to sales workers who want to increase their sales. The advice that they provide is extrapolated from the sales success that the founder of the business or the speaker reportedly enjoyed while working in automobile sales. Many seminars still take place in person, requiring only one evening to complete; however, due to new media, seminars can be broadcast over the Internet and viewed as time permits. Seminar leaders and educational material distributors are not required to be accredited and may vary widely in usefulness.
Certificates
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Community colleges and local universities may offer professional certificates, which require a year or less to complete. Coursework for certificates may require classes in psychology, sales techniques, communication or advertising. Sales workers can take advantage of automobile technician classes at community colleges and technical schools to customize their certificate. Check with local community colleges and technical schools for certificates in business or sales.
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Associate Degree
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An associate degree is a two-year course of study that demonstrates a greater depth and breadth of knowledge than a certificate alone. Sales workers interested in improving their management qualifications may pursue a degree in business management to develop an understanding of organization and leadership principles. A degree in psychology or communications can help increase sales performance. Sales workers can apply work done toward an associate degree toward a bachelor's degree.
Business Degree
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Sales workers looking to open their own dealership or qualify for an upper-level management position at a large dealership can pursue a bachelor's or master's degree in business administration. Some business schools offer students in degree-granting programs the option of earning a certificate in sales as a way to help tailor their education to their career needs. Students can also customize the coursework in their degree to emphasize the economics and psychology of the automobile sales industry.
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References
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