The Advantages of Recruitment From Newspaper Want Ads
In an era where computer and Internet use has made online recruitment a popular means of locating qualified job candidates, newspaper advertising is often viewed as an obsolete recruitment method. Declining newspaper circulation also makes newspaper recruitment less attractive. However, there are still some advantages to using newspapers to connect with job seekers.
Other People Are Reading
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Targeting
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Newspaper recruiting allows you to target a specific geographic location such as a town or county. This can be especially helpful if the job requires knowledge of the local area, like a sales position which requires frequent local travel. This can also help to keep costs to a minimum, as you won't have to worry about paying the travel expenses for candidates outside the local area, or the relocation expenses from hiring these candidates.
Flexibility
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Newspaper advertising allows for flexibility in the size and placement of the ad. If your recruitment budget is small, you can create an ad consisting of just a few lines to keep costs to a minimum. For larger budgets or if you need to fill a variety of positions, a larger ad that includes a photo can attract the attention of a large pool of qualified candidates. You may even be able to place the ad outside of the "Help Wanted" section to increase its visibility.
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User Access
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Newspapers provide the opportunity for candidates to discover your ad at their leisure without the use of devices like radios, televisions or computers. When using radio or television advertising, you are limited to purchasing airtime at certain times of the day. Online recruitment ads require the candidate to have access to computers or other electronic devices. A newspaper ad can be read virtually anytime, anywhere, which makes it highly convenient for the user.
Candidate Segmentation
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Many companies rely on a specific group of individuals, such as retirees who still wish to work on a part-time basis, to make up a significant portion of their workforce. These older workers who did not grow up in the computer age may still rely heavily on newspapers instead of online job boards when searching for new positions. For companies that make use of an older labor force, newspaper recruiting can still be an effective means of finding workers.
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References
- Photo Credit newspaper image by Christopher Hall from Fotolia.com
