Marketing Plan Action Checklist
Every business can benefit from a marketing plan, but the implementation of the plan is required for that plan to be beneficial. One easy way to turn a marketing document into specific results is to prepare a marketing plan action checklist. The checklist provides specific activities which must be completed for successful plan implementation.
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Sales Quotas
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Set sales goals for the sales department and individual salespeople. Track sales metrics such as number of prospect contacts, number of proposals and number of sales. Also track sales dollars as compared to the initial marketing plan.
Customer Relationship Management Software (CRM)
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Install CRM software to record interactions with your customers and to track prospecting activities. Keep track of proposals and their status.
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Website
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Research the demographic composition of your ideal market. By understanding your target market, you can drive visitors to your site and convert them into customers.
Decide on what your call to action will be for your site. A call to action is the specific action that you want a site visitor to take when they arrive at your site. One example of a call to action is to sign up for a newsletter.
Blog
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Build and attach a blog to your website and publish new blog content on a consistent basis. Use keywords (the words that web surfers type into search engines) that will attract qualified prospects to your website.
Blog posts give visitors a reason to return. In addition, blogs help you improve your ranking in search engines such as Google.
Install tracking software on your site to determine how many visitors you are attracting each month, from where those visitors are coming and what keywords web surfers used to find your site.
Social Media
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Create an account and online presence at major social media sites such as YouTube, LinkedIn, Twitter and Facebook.
Competition Monitoring
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Monitor the competition. Ask for competitive information from sales reps. Set up Google alerts to track news about the competition. An alert is a stored search that can be sent to you as soon as new information is found.
Plan Review and Adjustments
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Review actual marketing plan results compared to the initial plan. Identify the reasons for deviations in the results and take corrective action as required.
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References
Resources
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