Restaurant Grand Opening Marketing Tips
Through the planning of an effective grand opening celebration, you can introduce your new restaurant to the community and encourage community members to visit your business regularly. For your grand opening to be optimally effective, you must properly market the celebration. By doing so, you can ensure that everyone who may want to come to your event knows about it and has the opportunity to do so.
Other People Are Reading
-
Delay the Grand "Opening"
-
While it may be tempting to plan your grand opening extravaganza for the day on which you plan to open your doors to the public, doing so can be risky. If you incur construction delays, a right-at-opening grand opening could have to be delayed. To avoid this, plan your grand opening for a week or so after your intended first day.
Call the Press
-
Before you invest a large amount of money in marketing your new restaurant yourself, let the press help out. Call your local news media and alert them to your new business opening. Some may send out a reporter to cover the event or advertise the event in the community section of their publication.
-
Reach Out to Local Organizations
-
Increase community involvement in your grand opening by specifically reaching out to organizations within your community. If your restaurant caters to young children, reach out to schools, after-school programs, day cares and mentoring organizations, offering them the opportunity to bring children, your most-desired customers, to the event.
Make it an Event
-
One of the most effective ways to entice people to come to your grand opening is to give them a reason to do so. Instead of having a no-fanfare opening, create an extravaganza in which individuals will want to take part. Plan a carnival, food giveaway or themed bash. The more engaging you can make your grand opening theme, the more likely potential customers are to stop by and check out what you have to offer.
Spread the Word
-
An effective grand opening marketing plan should include many parts. Certainly you should place a sign advertising your planned grand opening prominently on your business, but this shouldn't be all you do. Also, send out flyers to households within a certain radius of your restaurant, ensuring that, even if they fail to see the sign, they know of the upcoming event. Also, consider sending some of your newly hired employees out with flyers to hand out to pedestrians near your business, ensuring that you catch these potential customers as well.
-
References
- Photo Credit grand opening sign image by robert mobley from Fotolia.com
