Internet Hosting Marketing Strategy
Web hosting is a mysterious product to those who have never owned their own website. The key to marketing web-hosting services is to combine several key features: an economical price, the feeling of trust and reliability, and clear information about your services. Combine this with ways to reach as many people as possible to increase awareness of your company and its services.
Other People Are Reading
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Banner Links
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Offer your customers a small graphic they can put at the bottom of their web page or on a recommended links page. This makes it easy for visitors to discover that you are the hosting company for a site they regularly visit and enjoy.
Referral and Affiliate Linking
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Give your customers a financial incentive to refer customers to you. Do this by setting up an affiliate program. Set up a pay scale detailing how much a customer will earn if he refers someone who buys the basic hosting packages, and a higher amount if he refers a purchaser of a more expensive plan. You can do this on an informal basis by crediting each customer's account, or you can join an affiliate marketing program that will automate all of the record keeping for you.
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Coupons and Review Sites
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Issue an electronic coupon for a special discount on hosting. Circulate this coupon in ads online and in traditional media, and give the information to websites that review web-hosting companies.
Related Products
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Offer related products, such as web-design services, or traditional marketing products, such as business cards and other printing services. Or partner with companies who offer such services to promote each other's businesses.
Free Trial and Guarantees
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Offer a free trial or a period of time during which your new customer can cancel their hosting account and receive a refund if they are not satisfied. This helps a potential customer know that you are reliable and gives her peace of mind that there is a way to back out if she isn't happy.
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