Skills to Produce a Marketing Strategy
Marketing professionals need several key skills when implementing a marketing strategy. The marketing professional's skills are often used toward executing various strategies related to product, price, promotion and place, according to Mindtools.com, an online reference site. Company marketers must decide what products they will sell and how to price them. Marketers must also know where to place or distribute their products and how to advertise them.
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Planning Skills
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Marketing people must have excellent planning skills to produce a marketing strategy. A marketing manager or director must devise an annual marketing plan for promoting her company's products. While developing marketing strategies, marketing managers will need to study what key competitors are doing in the marketplace. Subsequently, a marketing manager must plan ways to differentiate his product from competitors when writing the marketing plan, according to the U.S. Small Business Administration. For example, a marketing manager may decide to price her products relatively low to rapidly increase market share. She may then plan to offer special promotions to customers to keep them coming back. Marketing professionals must also plan their marketing strategies around certain government regulations. A marketing manager may, for example, need to plan on producing special nutrition labels for food products because of new government regulation.
Organizational Skills
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Marketing managers also need organizational skills to implement marketing strategies. A marketing manager may need to organize a phone survey to obtain customer satisfaction information from customers, for example. Hence, the marketing manager would have to schedule the phone surveys, assign certain project tasks to marketing assistants and complete the surveys on or before the due date. Marketing managers usually determine how long certain tasks will take for developing marketing strategies, then allocate the appropriate number of human resources.
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Analytical Skills
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Marketing managers also need analytical skills to actually execute the marketing strategies. For example, the customer phone survey data may later be used to correct certain problems like poor customer service. The marketing manager may also need to create a solution for excessive defects which occur during the production process. Marketing professionals often use their analytical skills to assess which advertising media will product the greatest sales and profits.
Communication Skills
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Marketing managers need communication skills to effectively execute their marketing strategies. For example, a marketing manager will often outline key marketing strategies in reports. Hence, the marketing professional will need to have excellent writing skills to communicate her recommendations. Additionally, a marketing professional may need strong oral communication skills to present her marketing strategies to upper-level managers. Company marketers will also need strong oral communication skills to instruct her employees how to implement various marketing strategies.
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References
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