Locksmith Advertising Ideas
According to "Entrepreneur" magazine, there are over 30,000 locksmiths in the United States, and half of them are self-employed and make over $50,000 per year. Locksmiths offer a variety of different services, such as cutting keys, selling and installing new locks, repairing broken locks, helping people get into their homes or cars when they are locked out, and safe installation. Marketing is an essential part of your locksmith business if you want to expand your company and increase profits.
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Online Directory
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Online directories allow your customers to find your company online when they search for a locksmith. Join an online directory like Locksmiths Index, Locksmith Direct or Locksmiths.net. Each of these sites allows you to create a free business listing for your company. They also offer free inquiries and business leads as part of their service, and you can upgrade to a paid listing to expose your company to more potential customers.
Paid Search
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Paid search is another advertising idea that can help customers find your business online. For example, when a prospective customer searches for terms like "locksmith" and "new lock," you can build an online ad that will appear next to the search results. The best part is, you only pay for the ad if someone clicks on the link to your website, making this a highly targeted and potentially effective advertising strategy for your locksmith business. Register with one of the largest search engine providers to set up an account: Google, Yahoo! or Bing.
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Referral Marketing
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One of the best ways to spread the word about your locksmith business is to get referrals from current and past customers, friends and family members. Ask your network of contacts to help you spread the word about your business. Draft an email or a letter that describes your service offerings and benefits to customers, and ask your friends and satisfied clients to help you by passing along the message to their network of contacts. If you make it easy for them, most people won't mind taking a couple minutes to help out a small business owner in his local area.
Direct Mail
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Direct mail can be an effective advertising idea for locksmiths because it allows you to target a specific group of customers. For example, if a common customer segment is elderly men who lock their key in the car, you can create a customized list of people who fit this demographic segment with the help of a direct mail vendor. Then, you can send a postcard or brochure detailing your services. Or, you can send direct mail by creating a coupon or other type of ad and using a direct mail provider like Valpak to distribute it to customers in your local area.
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- Photo Credit lock image by timur1970 from Fotolia.com
