Direct Email Marketing Tips
Email direct marketing can be an inexpensive way for you to stay in touch with your current customer base and to reach out to millions of potential new customers. But in order to maximize the potential of email marketing, you first need to understand the best ways to use it. Take some time to become familiar with basic tips for using direct email marketing.
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Permission
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If you send unsolicited marketing emails to email addresses that do not want them, then you run the risk of having your email accounts shut down by your Internet service provider. In order to reduce the risk of being tagged as a spammer, you need to use email addresses that have given permission. When you collect email addresses, always have a click box where the consumer can indicate that they would not like to receive marketing emails. If you buy email lists, do not buy a list unless the list provider can guarantee that every address on that list has agreed to receive marketing emails.
Collecting
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Collect email addresses at every chance you get to build the largest email database possible. On all of your Internet adds and pieces of correspondence, include a link that will allow people to sign up for your email list. In your print advertising and on all of your printed material, give people an Internet address they can go to that will allow them to sign up for your email list.
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Focus
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An effective email marketing piece has one message, according to PowerHomeBiz.com. Unless you are sending out a newsletter with a dedicated circulation, your email marketing piece needs to be focused to be effective. Only include one new product, one pricing special or one important announcement per email. Get right to the point of your email in the subject line and the body of the message. Let your target audience know what your message is, and do not make them have to look for details within the body of your message.
Subject Line
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The subject line of your email marketing piece will determine if your target audience reads the message or not. Avoid over-selling a marketing email by capitalizing every letter in the subject or by using to many exclamation points. Include a very brief description of your message and then the name of your company. For example, an effective subject line may be "A new cost-effective inkjet printer by ABC Printing Company." It is simple, and it gives the reader a reason to look at the message. Be sure to make good on the promises in your subject line. If the printer is not cost-effective, then do not use that in the subject line.
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