Multi-Level Marketing Tools

Multi-level or network marketing is a business opportunity where you, as a distributor, recruit others into your business. Hence, you need certain multi-level marketing tools to market your business opportunity to others. Multi-level marketing tools can include promotional vehicles, technical equipment, or documents that can help you introduce and sell others on your opportunity. The key to multi-level marketing success is constantly using available tools to increase the size of your organization.

Phone Scripts

Multi-level marketing companies often have phone scripts available to help distributors talk to their prospects. You use these phone scripts for cold calls or to call people who have responded to one of your multi-level marketing ads. The key benefit of a phone script is that it keeps your conversation on track. Start out by qualifying each prospect or person you call. Find out if the person is truly interested in starting a business opportunity. A good qualifying question may be "If I can show you how to make up to $2,000 per month from home, would you have $300 to invest in the business?" Make sure people can afford to run a multi-level marketing business. If not, move on to the next person. Continue to ask qualified respondents questions about what they want out of a business. Control the conversation and gradually introduce your prospects to information about your multi-level marketing opportunity.

3-Way Calling

You can order 3-way calling through you local phone or wireless company. The primary purpose of 3-way calling is to get a third person on line to help you recruit distributors. That third party can be a sponsor or someone in your upline, such as your sponsor's sponsor. Your sponsor probably has been with the multi-level marketing opportunity longer than you have. Let her talk to your prospects. She can answer questions that you, the rookie, cannot answer. Moreover, when you become more experienced, help your distributors by making yourself available for their 3-way calls. You will ultimately benefit from the sales of all distributors in your organization.

Conference Calls

Most network marketing companies, such as nutritional businesses, use conference call systems. The purpose of conference calls is to add credibility to your multi-level marketing business. Your multi-level marketing company, for example, may have several half-hour or hour calls each night. These calls may be available for your prospects to learn more about your multi-level marketing company. Call your prospect first, and then dial into the conference call. Most conference calls use pin codes which your sponsor or company can give you. Encourage each prospect to listen to the entire call and ask questions. Your multi-level marketing company will likely have training calls available through the conference call system as well. Make sure you attend as many training calls as you can to learn how to market your business.

Postcards

Your multi-level marketing company may have glossy postcards available for you to use to promote your business. If not, create your own postcards on your computer. Multi-level marketing distributors often get better response rates from postcards they create on their own, according to the MLM Know-How website. You primarily use postcards to generate leads. Make sure you include your website on your postcard so that people can get more information about your business opportunity online. If you include a phone number on the postcard, record a two-minute introduction about your multi-level marketing opportunity for people who call you. Invite people to leave their name and number after the message. Get back to people right away, as they may be looking at several business opportunities. You want them to join your business, not someone else's.

References

• Entrepreneur: "Is Network Marketing Just a Scam?"; Michael L. Sheffield; Dec. 25, 2000
• Gaebler.com: Starting a Business Via Network Marketing
• MLM Know-How: "How To Build Any MLM Business -- Fast"; Bob Leduc; 2000
• America's Consultants Internet University: School of Scripts -- Phones & Voice
• Selfgrowth.com: "3 Types of Conference Calls to Build Your MLM Business"; Jeremiah Carstarphen; Jan. 7, 2011