Styles of Business Stationary
Business stationary is a term used to describe the paper products used in a business. These products are used in practical ways, but also used as a way of marketing and promoting the business. Some business stationary may have the company's name and logo printed on them. While smaller businesses may not use this type of stationary very often, large companies may use them on a frequent basis.
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Business Cards
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A business card is a common type of business stationary, as it is used to spread the word about the business in question. If the business is an entrepreneurship, where the business is operated by a single person, a single business card is often needed. A larger business may have a single business card or have one for each employee working for the business. The business card will have the name of the business, its logo and a professional website, so the receiver can find the company online and get in contact with a representative.
Letterhead
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A letterhead is a standard piece of paper, the company's logo and business name is printed along the top header of the paper. Letterheads are often used for business invitations, letters or faxes that are going out of the business to customers, clients or potential opportunities. It is an indirect method of marketing the business, as the logo and company name is provided to all of those receiving documents from the business.
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Envelopes
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Some businesses also will print the company name and logo on envelopes. This allows anyone working in the postal office, along with all of the receivers, to see who is sending the mail. It also is an indirect method of promoting and advertising the business. The envelopes are used when the business is sending out letters, checks and business invitations, for example. The letterhead stationary is often used with the envelopes.
Notebooks or Notepads
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Notebooks or notepads are also a type of business stationary. Notebooks or notepads are often used in the office to write down notes or telephone messages or numbers, but can be given as promotional gifts with pens to potential customers or clients, for example. If a business executive walk around with a notepad in his bag and uses it in public, someone may see it and make a note of the company.
Postcards
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Postcards with the business' information and logo are often printed and left in waiting rooms, receptions or other promotional areas. These are completed so potential customers or clients can pick them up and read the information on the back to see if the business is the right choice for them.
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