Influence of Culture on Contemporary Design
Design within visual and performance art is often influenced by art history and by current culture. These elements shape not only the views of the artist and the purpose of the design, but also the materials and ideas that they are drawn from when creating a piece. Whether you are an aspiring designer or simply an art enthusiast, noting the effects of culture upon design may provide creative inspiration. Does this Spark an idea?
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Commercial Art
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Commercial art often bombards society with advertisements from the media and different companies or products. This art seeks to appeal to the senses and grab attention. While some commercial designers try to generate trends among consumers, often they simply appeal to already existing cultural impulses. Art within this sector is largely influenced by modern culture and its values. As of 2011, commercials and advertisements are often loud, bright, busy and fast, so that they may quickly grab the attention of potential customers. Commercial and advertisement design must appeal to the culture in which it is working.
Furniture
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The design of most modern furniture is simple and transportable. In a consumer society, there is an urgency to always have new products that are bigger, better and trendier than before. Because of this, designers create furniture that is easy to transport, easy to assemble and made to last only a few years. The consumer culture very much dictates the freedom that artists and designers have within the furniture sector.
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Pop Art
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Pop Art is considered one of the most popular design styles of the modern era. This movement, symbolized by prominent figures such as Andy Warhol and Roy Lichtenstein, focuses on material realities of the average life. The art is based on popular culture, thus the term "pop" art is commonly used. This form of art and design is based on modern cultural elements such as television or comic books. The style of pop art is bright, loud and aggressive, much like modern cultural values. This is art that is not only influenced by culture, but created to be a representation of culture.
Abstract Art
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The school of abstract art is often labeled as "counterculture." While the counterculture movement of the 1960s spurred this developing genre, its purpose lies not in grabbing your attention, but rather in introspection. Abstract art asks society to stop and think. It can be said that the rising importance of the individual within society gave abstract artists the opportunity to paint or create something very personal. With abstract art, you no longer need to appeal to the masses or even convey a general message; the value of the art lies within the individual viewer. Abstract design is influenced by the rejection of culture.
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