How Much Money Do Marketing Assistants Make?


Marketing assistants aid marketing managers with the development of product, place, price, and promotion strategies. Taking a position as a marketing assistant is not only an excellent way to gain valuable experience in the field, but also to establish contacts within one or more companies to help move to higher positions. Looking at compensation levels for the job, you can assess if the position will be a good career move for you.

National Averages

Surveying 2,665 marketing assistants from various locations and organization types, finds that average annual pay for the position ranges from $27,117 to $38,746. Profit sharing income (from $501 to $2,430 per year) and commissions ($515 to $4,958 per year) are included in this salary range. These figures are accurate as of January 2011.


While some may see marketing assistant positions as a stepping stone to higher paying jobs, shows that continued work as an assistant leads to significant growth in pay. Top average salaries for those with one to four years of experience are recorded around $39,000 per year. After five to nine years in the job, however, this number grows to $47,182.


Marketing assistants have the opportunity to work at a variety of diverse organizations. reports that those working for state and local government agencies have the highest average pay, from $26,110 to $46,452 per year. Self-employed assistants have top averages salaries around $44,000. At the low end of the spectrum, the salary range of employees of non-profit organization extends to only $34,336.

Pay Trends reports that between January 2009 and January 2011, marketing assistants saw a steady growth in average pay. During this time frame, salaries reached their highest point in winter 2010, about 20 percent higher on average than a year earlier. As of January 2011, salaries sit about 9 percent higher on average than two years prior.

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